What is SEO
SEO stands for Search Engine Optimization. SEO is the techniques to improve visibility and position of a website among all popular search engines like Google, Yahoo and Bing.
Google is the most popular search engines that is mostly used by people. In other words we can say that SEO is an art of making sure that a website gets a top position in all the most popular search engines with relevant keywords.
SEO follows the search engine rules and it is free of cost once a website ranks on page 1. Before that it will cost to implement SEO campaigns.
SEO is a systematic procedure that may take a long time for improving the ranking of a website on the search engines. There are many search engines and all search engine follow different rules and algorithms to display the website on their result pages related to the relevant keywords.
The website following the SEO rules best will get the top position on the search engine.
Why SEO is important
According to Google statistics, most of the online users click on the first, second and third position on the search engine results. 85% to 90% of online users prefer organic search.
To get the top position of a website on the search results, search engine follows the SEO tips and tricks which is called White Hat SEO techniques.
The High Quality Bank-links from trusted websites with regular unique content updating on a website and manual link building are the best example of White hat SEO techniques. White hat SEO is the approved way of doing SEO and it is also called Ethical SEO, it focuses on the online users.
Some user owning a website may deploy negative SEO tips and tricks but obey search engine rules to get the top position on the search engine results. This is called Black hat SEO techniques, it focuses on the search engines but not users.
Black hat SEO is not a way of SEO approved by google; there are some examples of Black hat SEO like Doorway pages, Keyword stuffing, Automatic link building and Duplicate Content. If a website follows long time Black hat SEO techniques then the Search Engines may ban such website.
Benefits of SEO
SEO is an effective and inexpensive marketing technique that can bring a ton of visitors and users to your website.
There are two main techniques for optimizing a website; these are On-Page Optimization and Off-Page Optimization.
To get the top position of your website on the Search Engines both techniques are essential for Organic SEO. A website is optimized internally during On-Page SEO. Firstly On-Page SEO Optimization is necessary.When On-Page SEO is done then we make the backlinks for your website that means we do Off-Page SEO.
Google uses two different algorithms called Panda and Penguin to identify the White hat SEO and Black hat SEO techniques. Panda is focused on the On-Page SEO and Penguin focus on the Off-Page SEO ranking factors.
Google provide the special rank to the individual web page is called the Page-Rank. The Page-Rank determine a page’s relevance between 0 to 10 and it give the high preference to the website with related keywords.
How Search Engines Work
Search Engine Working process for a website is shown below:
First of all Search Engines will crawl the webpages using Robot or Spider. The Spider or Robot is a software that finds webpages and stores the information into the database of Search Engines.
Search Engines will change their technology frequently to get the most relevant search results for users. This process is called Search Engine Algorithm.
SEO for Small Business
A website is a collection of webpages having information about different types of topic and A webpage is a small part of the website having relevant information about a particular topic. Business is a process of economic activity, produce and distribute his products and services to the users. The Users or Customers must know about the products and services before they select it.
The local users know about it through voice basis, but globally many users don’t know about the products and services. The Search Engines is a platform to give the relevant query to the search results. The SEO Services is used for optimize the website and your business offers.
Internet users are increasing rapidly worldwide and most of these online users can find the business products and services. Even without a website that is with the help of Local SEO and attract online users and promote his Business.
In the present day most of small business holders optimize their website using Search Engine Marketing (SEM) Services. The SEO and Pay Per Click (PPC) are the two main steps in the SEM strategy but without paying some money get tons of traffic with the help of SEO services and techniques.
The paid PPC services holder website not guarantees that website is relevant, but Organic SEO guaranteed that website have most relevant webpages. So the most of the online users prefer the Organic Search Engine results.