Black Hat SEO

Black Hat SEO

Black Hat SEO

July 2018
Home 2018
Uncategorized

Delusions which are keeping SEO from progressing

The proliferation of slapdash, unconstructive information is the single heaviest drawback on the progression of SEO in 2018.

As though it’s not enough to be constantly ensuring our campaigns are up to scratch through careful budgeting, the perpetual quest for top quality backlinks and constant watchfulness of Google’s algorithm updates – we have to contend with our industry’s reputation being besmirched by the pondweed, swindling SEO agencies out there.

Bad practices have filtered through into so many of my new client’s minds, due to their past experiences, that it beggars belief how many delusions they believe are fundamental to attaining high rankings.

Many people don’t believe SEO works at all due to the lack of solutions their previous business partners provided them with. At the end of the day, SEO is a tough nut to crack; it takes years of experience and constant interaction with the inner community to consistently graft out top quality results, and the circulation of shoddy information is entirely inhibitive to this end. Even after showing the dedication required to consistently provide clients with returns on their investment

2018 is a big year for SEO, but to get our industry on the right track, I think it’s essential to outline some of the most common delusions circulates by certain schmucks across the net.

Bargain Hunting SEO, Cheap Backlinks, Cheap Content will maximise your ROI

In a word, this is absurd. SEO is not a shortcut-conducive practice, it takes time, research and daily engagement. Gone are the days of the formulaic approach to SEO, where a few title tag adjustments, tactful placement of keywords and any old backlink acquirement could positively impact on rankings.

With the introductions and consistent upgrades of Panda and Penguin, it’s just not that black and white anymore.

A firm which promises high quality, cheap backlinks and content are either engaging in shady link building practices sure to land you in trouble with Google, or else lying and will actually supply you with thin, practically useless content. Either way, the penalty you’ll incur due to your misplaced faith in these suspect firms will blow your budget out the water leaving you desolate amidst your site’s ruination.

If you choose to invest in SEO, even if you go into business with renowned optimisers, do not expect to organically blow your traffic levels out the water immediately. Campaigns are multi-layered, incorporating long term strategies involving high quality content marketing, social media management to boost coverage all contributing to the overarching building of excellent links.

This all takes time and investment – but the price will always be right for strong SEO application.

Top Quality Content = SEO success

This is a delicate issue. Great content is a cornerstone of SEO success, and thus ensuring your content is relevant to your target audience, flows in the way it reads, is grammatically correct and ranks for the appropriate keywords, is a necessity for your SEO campaign.

However, without adeptly leveraging that content – whether that be through the building of links towards your various articles, infographics, how to videos and promotional pieces or a rigorous social media campaign which places your pieces of content on relevant pages, forums and across a multitude of social media channels – it is most likely your instructive pages will not be seen by an overwhelming proportion of your target audience.

There’s just too much noise out there, even if your content is incredible – it needs to be promoted properly. It’s like Tyson without Don King, Movies without Harvey Weinstein, Compare the Market without Meerkats – you need someone or something that garners you extra publicity, that allows you to shine.

Of course, if you’re a huge brand, such as Huffington Post, Forbes or some other reputable news circulation group,

Well written, relevant content will prevent you from receiving a penalty, sure – but it won’t guarantee you exposure – for that you need both the tequila and the lemon!

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blackhatter July 11, 2018 0 Comments
Uncategorized

Basic SEO Tips

What is SEO


SEO stands for Search Engine Optimization. SEO is the techniques to improve visibility and position of a website among all popular search engines like Google, Yahoo and Bing.

Google is the most popular search engines that is mostly used by people. In other words we can say that SEO is an art of making sure that a website gets a top position in all the most popular search engines with relevant keywords.

SEO follows the search engine rules and it is free of cost once a website ranks on page 1. Before that it will cost to implement SEO campaigns.

SEO is a systematic procedure that may take a long time for improving the ranking of a website on the search engines. There are many search engines and all search engine follow different rules and algorithms to display the website on their result pages related to the relevant keywords.

The website following the SEO rules best will get the top position on the search engine.

Why SEO is important 

According to Google statistics, most of the online users click on the first, second and third position on the search engine results. 85% to 90% of online users prefer organic search.

To get the top position of a website on the search results, search engine follows the SEO tips and tricks which is called White Hat SEO techniques.

The High Quality Bank-links from trusted websites with regular unique content updating on a website and manual link building are the best example of White hat SEO techniques. White hat SEO is the approved way of doing SEO and it is also called Ethical SEO, it focuses on the online users.

Some user owning a website may deploy negative SEO tips and tricks but obey search engine rules to get the top position on the search engine results. This is called Black hat SEO techniques, it focuses on the search engines but not users.

Black hat SEO is not a way of SEO approved by google; there are some examples of Black hat SEO like Doorway pages, Keyword stuffing, Automatic link building and Duplicate Content. If a website follows long time Black hat SEO techniques then the Search Engines may ban such website.

Benefits of SEO

SEO is an effective and inexpensive marketing technique that can bring a ton of visitors and users to your website.

There are two main techniques for optimizing a website; these are On-Page Optimization and Off-Page Optimization.

To get the top position of your website on the Search Engines both techniques are essential for Organic SEO. A website is optimized internally during On-Page SEO. Firstly On-Page SEO Optimization is necessary.When On-Page SEO is done then we make the backlinks for your website that means we do Off-Page SEO.

Google uses two different algorithms called Panda and Penguin to identify the White hat SEO and Black hat SEO techniques. Panda is focused on the On-Page SEO and Penguin focus on the Off-Page SEO ranking factors.

Google provide the special rank to the individual web page is called the Page-Rank. The Page-Rank determine a page’s relevance between 0 to 10 and it give the high preference to the website with related keywords.

How Search Engines Work

Search Engine Working process for a website is shown below:

First of all Search Engines will crawl the webpages using Robot or Spider. The Spider or Robot is a software that finds webpages and stores the information into the database of Search Engines.

Search Engines will change their technology frequently to get the most relevant search results for users. This process is called Search Engine Algorithm.

SEO for Small Business

A website is a collection of webpages having information about different types of topic and A webpage is a small part of the website having relevant information about a particular topic. Business is a process of economic activity, produce and distribute his products and services to the users. The Users or Customers must know about the products and services before they select it.

The local users know about it through voice basis, but globally many users don’t know about the products and services. The Search Engines is a platform to give the relevant query to the search results. The SEO Services is used for optimize the website and your business offers.

Internet users are increasing rapidly worldwide and most of these online users can find the business products and services. Even without a website that is with the help of Local SEO and attract online users and promote his Business.

In the present day most of small business holders optimize their website using Search Engine Marketing (SEM) Services. The SEO and Pay Per Click (PPC) are the two main steps in the SEM strategy but without paying some money get tons of traffic with the help of SEO services and techniques.

The paid PPC services holder website not guarantees that website is relevant, but Organic SEO guaranteed that website have most relevant webpages. So the most of the online users prefer the Organic Search Engine results.

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blackhatter April 11, 2018 0 Comments
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